Which is the best online form builder for my business?

easy form builder online online submission forms

Whether you’re creating a contact form, a sign-up form, or you want to conduct a survey, the range of form builders is immense (and you’ll want to know which one is the best, of course).

The great thing is that these tools eliminate the complicated part of programming, which means you often just need to drag and drop a few elements until you’re satisfied. Most construction kits already offer ready-made forms that you hardly need to make any adjustments to.

Forms are an important tool and belong in every marketer’s toolbox because they are suitable:

  • to capture leads;
  • to learn more about industry trends; and
  • for market research;
  • for customer feedback and much more!

Since you’re looking for the best online form builder for your business, we’ll highlight all the pros and cons of each solution in this article.

If you specifically need a tool to create surveys, check out my article on free survey tools.

How to create an online form

Exactly how this process turns out depends a bit on which form builder you choose.

WordPress users may find it more useful to install a form builder plugin so that everything stays in the backend of WordPress. Alternatively, it’s also possible to use a cloud-based solution and embed the form directly on a page on your homepage.

Those without a website may simply want a contact form to share content with their followers on social media or to use for email marketing.

In either case, you’re probably best served with a drag-and-drop editor that, while having plenty of options, doesn’t overwhelm you with too many choices. It’s also a good idea to choose a tool with a decent number of templates because that simply speeds up the creation process immensely.

By the way, if you need an advanced form that allows you to accept appointment bookings as well, I recommend taking a look at this article.

Read on and find out which online form builder is best for your business.

Tools: Which is the best online form builder?

Here is our list of the 7 best user-friendly form builders:

1. HubSpot: A free and easy-to-use all-in-one package.

HubSpot’s clean interface and ready-made templates make setting up a contact, registration, or newsletter signup form very easy! In addition to a traditional contact form, you can also set up pop-up forms that appear on certain pages.

There is a drag-and-drop editor at your disposal, which contains all the necessary options to build forms quickly and easily. You can also set up a simple email for follow-up. It should be noted here that if you get the HubSpot Marketing Starter plan, you can create an automation workflow to capture leads.

As far as reporting goes, the data is clearly presented, and at a higher rate, you can customize the dashboard to your specific needs. The great thing about HubSpot is that the contacts generated by the forms are all transferred to the tech-savvy CRM. There you can then create tasks, add notes, set lifecycle stages, etc.

2. Ninja Forms: The best solution for WordPress

Ninja Forms is a plugin for WordPress that allows you to easily create any form for your site. There are a number of templates available. These look quite good, even if not too much time was put into design and branding.

Installation is pretty simple, you just need to go to the plugins page (in the WordPress backend) and add a new one. With Ninja Forms, you can get started right away, either using the ready-made contact form or building one yourself. There’s also the option to accept payments via PayPal Express. If you need more add-ons, you can buy them in addition to your annual plan.

3. HeyForm: Easy-to-use drag and drop form builder

HeyForm is one of the best online form builders in the market known for its clear user interface and enormously helpful support via live chat. With this tool, there are no limits to your personalization: either you use one of the predefined templates or customize one for yourself.

As for displaying your form, what I like here is that the tool gives you everything you need to embed it on all the major website platforms like WordPress, Shopify, and Magento.

With higher rates, you can use autoresponder rules to trigger different autoresponders based on what your visitors enter into the form, a really helpful automation feature. Up to 500 submissions are free.

For businesses looking for user-friendly software with good customer support, HeyForm is a good choice. Although setting up the forms is not difficult, it is good to know you have access to help when needed.

4. JotForm: With email autoresponder

JotForm definitely offers the largest selection of templates of all the form builders I know, a whopping 10,000!

One cool feature of JotForm is that you can set up a series of simple autoresponder emails to be sent to new users. You can also access one of the many integrations if you want to use this feature with your current email marketing provider.

Form editing is very easy, so if you’re looking for a simple template to get you started quickly at first, JotForm isn’t bad. To display your form, you have a few options: You can integrate it as an iFrame, pop-up, lightbox, or share it via email or social media.

5. Gravity Forms: Another WordPress plugin

Gravity Forms is a plugin for your WordPress homepage and will sound familiar to anyone who works on the backend of WordPress. However, if you’re starting from scratch with setting up your contact form, it’s a bit tricky and definitely not as user-friendly as the other online form builders on this list. The reason for this is that the selection of options is quite large, allowing you to create relatively complex forms where you can enable file uploads and include CAPTCHA to prevent spam, among other things.

6. Typeform: For those with an eye for design

Typeform specializes in forms and surveys and has enjoyed increasing popularity since its founding in 2012.

Typeform shows a young and hip side, and this look is also reflected in the various form templates. What’s quite nice is that the tool’s contact forms are designed in such a way that the whole process of filling them out feels very personal and almost human. This is because you have several options available to you and you follow an if-then logic to jump to the next question.

Although this may sound complicated, it’s really easy to set up and edit the forms.

7. Wufoo: accept payments

Wufoo offers over 400 customizable templates, which all serve their purpose. I would recommend using one of these templates, as the number of possible options in the editor might overwhelm some a bit. I was surprised that the feature to set up a confirmation email was so hard to find, perhaps because it is not included in the free version.

Wufoo also lets you accept payments via PayPal or Square, although that’s a bit pricey. All in all, it’s not a bad product.


Although there is an incredible number of online form builders out there, I didn’t want to overwhelm you with too many options. Hopefully, you have found one among these 7 top online form builders that meet your requirements.




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