In any successful course for entrepreneurs, building a mailing list is one of the most important contents. Why? Because contact via email is the perfect way to build a relationship with potential customers and solicit products in the digital world. Technewtrends shows you how to build and grow your email list with simple steps.
Why should any entrepreneur invest time in building their mailing list?
Building a mailing list is time-intensive and quite often involves expenses. So why should you bother with it?
- It is very difficult to sell products specifically on the Internet. Competition is fierce and supply outweighs demand.
- On the net, customers, as well as entrepreneurs, are anonymous. It is difficult to build customer loyalty.
- Social networks have only a limited reach. In addition, shared content often reaches the wrong target group.
- Platforms for effective advertising such as Facebook and AdWords are very costly and not always reliable.
There are many more reasons why it is important to reach customers outside of social media and through ads. With the help of the email list, it is possible for you to address people directly and act exactly within your target group. Because only those who are actually interested in your company and products and who fit the offer will sign up for the newsletter.
Tip number 1: Include opt-ins
A large percentage of business owners miss many opportunities to build an email list. They save on their own website in opt-ins, that is, with sign-up opportunities. On the home page, you offer the form once, and later this gets forgotten. To build the list, it is important to provide enough opportunities. For example, those who use a WordPress theme have the option to add a widget to the side of the page or display the Opt-In form under each sub-page.
Tip number 2: Offer good reasons
“Sign up for our newsletter now!” Many sentences above the opt-in forms read like this or something similar. Readers and potential customers regularly ask themselves the question: Why? For what reason should they subscribe, what benefit do they derive from it? As an entrepreneur, it is relevant to tell the user why he should give you his e-mail address. What do you have to offer him? Make it clear what benefit the reader has and what sets you apart from the competition.
Tip number 3: A quid pro quo for the address
Freebies are all the rage these days. To build a mailing list, it’s helpful to offer the reader something in return that will benefit them. This also immediately addresses the question of why he should subscribe to the list: You are offering him something, in return for his mail address. As an entrepreneur of an online store, there are several ways to offer something to the customer:
- Discounts on the next order
- Coupon code for an additional product
- Free shipping
However, service providers can also build a mailing list through freebies for your readership. For example, this can be an eBook by sharing valuable tips or a free email course.
Tip number 4: Optimize texts
Online marketing is a bottomless pit. There are endless strategies and possibilities to achieve traffic and conversions. But one thing is important: analyze. As a business owner, you should check every action and every strategy in detail at regular intervals and optimize them if necessary. Does the mailing list not achieve any success and the free eBook does not meet with any response? Then try a new strategy. Revise the texts and test different versions.
Tip number 5: Include opt-in forms in-page content.
You shouldn’t just offer the option to sign up for the email list in the margin or footer of the web page. Interrupt the user’s reading flow and include a graphic between the content, drawing attention to the newsletter. For example, blog about the topic of renovating houses yourself to be energy efficient. If you offer your customers a freebie with valuable tips on how to use less energy, include it in a thematically appropriate way.
Tip number 6: Write guest posts
We have already summarized here why guest posts are important for the reach of your website. But they are also useful for building up your mailing list. Because with a guest post you use the traffic and reach of another website for yourself and convince the readers of your expertise. If they can identify with your niche, they will visit your website. However, instead of linking to the regular homepage, you can create a landing page for the newsletter and include it as a link.
Tip number 7: Use social network
Use Twitter and Facebook to share not only the newsletter landing page but also blog content targeted with opt-in forms. Use your posts at regular intervals to draw attention to the fact that subscribers receive exclusive content and benefit from special discounts. Your freebies can also be promoted via the platforms.
In order for you to reach users via social networks, they must be optimally structured and have a suitable editorial plan. In this article, you’ll learn what’s important about Facebook and Twitter and how you can attract customers via these platforms. We would like to have your time and introduce HeyForm to you. HeyForm is an online form platform. You create your forms with the Form Builder and then fill them up through smartphones, tablets, and desktops. They have 100+ templates that include the sign-up forms, newsletter forms, opt-in form templates. You can choose any one of them and customize it to your needs. You can start your free trial from here: https://heyformhq.com/pricing